Nouara Rugs - Handwoven Moroccan Carpets

Moroccan carpets in the heart of Graz

Welcome to Nouara

Step into a world where tradition meets contemporary elegance, curated by our founder Ayoub El Ghaziri. Inspired by the rich heritage of Moroccan weaving, Nouara brings you handcrafted treasures that tell stories of generations past. Each carpet, meticulously sourced from Berber auctions and village markets, carries the essence of Moroccan craftsmanship and the warmth of its people. Explore our collection and bring home a piece of Morocco to enrich your space with beauty and culture. Experience the allure of Nouara – where every thread weaves a tale of timeless charm.

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Get Inspired

I've spent years traveling through Morocco, meeting the artisans who weave these rugs by hand. Each piece carries their stories—the patterns passed down through generations, the colors that reflect their landscapes, the imperfections that make them perfect. When you see these rugs in real homes, you understand how they transform a space. They don't just sit on the floor; they bring warmth, character, and a connection to something deeper than just decoration.

Shop by Category

These aren't just categories—they're different worlds. Boujaad rugs have this raw, earthy energy that comes from the Atlas Mountains. Taznakht pieces feel more refined, like they belong in a modern home but still carry that Moroccan soul. The Boucherouite rugs are pure joy—made from recycled fabrics, they're unpredictable and full of life. And the vintage pieces? They've lived. You can feel the history in every thread. Each one I've chosen because it spoke to me, and I know it will speak to you too.